Your intuition is more reliable when there are stable patterns in your environment. “Remember this rule: intuition cannot be trusted in the absence of stable regularities in the environment.”
And those beliefs determine how we think, feel, and operate. This is a critical distinction because the remembering self is the one that creates the stories that drive our beliefs about the events that we experience in life. What we actually experience at any given time does not necessarily translate to how we remember that experience. There are two selves: the remembering self and the experiencing self. This is the tyranny of the remembering self.” What we learn from the past is to maximize the qualities of our future memories, not necessarily of our future experience. The remembering self is sometimes wrong, but it is the one that keeps score and governs what we learn from living, and it is the one that makes decisions. “The experiencing self does not have a voice. Simple language reduces the cognitive load required to understand ideas, and it will serve you best when you want to communicate with others. Instead of muddling your ideas with complex and technical language, find the simplest and clearest way to communicate what you want to say. “If you care about being thought credible and intelligent, do not use complex language where simpler language will do.” If you want people to believe in your idea, make it simple and memorable and then expose people to it many times. Repeated exposure to ideas, even if they are not true, makes us more likely to believe the ideas and find them credible. Authoritarian institutions and marketers have always known this fact.” “A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. You’ll learn about priming, anchoring, loss aversion, and ego depletion.īuy this book on Amazon(Highly recommend)Īccess My Searchable Collection of 100+ Book Notes Key Takeaways Repeat yourself Kahneman introduces you to the two systems of human thinking, the fast and intuitive System 1 and the deliberate and logical System 2. A great intro to the psychology of decision making and judgment.
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